This archetype is highly effective and draws faithful customers. Those of us in whom this aspect of the child archetype is prominent, would find themselves to be generally easy-going, having a carefree approach and being able to trust others easily. It is pure, virtuous, and faultless. The message is such a great example of the Innocent Archetype, too – just keep doing what you’re doing and be yourself. Innocent brand archetype’s strategy is to help people to experience paradise, so they try to make them happy, keep them in a kind mood. 59 – Marketing the Innocent Archetype. Innocent Brand Archetype Examples in the Media. It helps to pair what you learn with a face to imagine while branding your business. Something else I love doing is giving visual and relatable examples of brands or characters you’d find in the wild. But, in this instance, it is important for you to be a little bit stringent with your criteria for a potential romantic partner. If you don’t know me yet, you should know I’m a bit of a music snob. That is why the Innocent archetype is sometimes perceived as a kid whose ideals are pure and uncorrupted. They often want to go back to … With its gifts of faith and optimism Innocent values perfection, easy living, certainty. 2. The Innocent. They have opened the full capacity of the archetype Innocent. The Devil Doll 1936, The Gorilla 1939, The Innocent Archetype, The Invisible Man … And I’m really proud of it. The Innocent Archetype and the Heroine’s Journey. The innocent tends to want to please others and pursues a sense of belonging. The Innocent is optimistic, to the point of naivety. This is the type that people can turn to when they need a positive-minded boost. The Innocent brand archetype is the do-gooder who only sees the best in … Is your brand ‘The Innocent’, searching for simplicity & happiness? Archetype: Innocent - ego - The innocent has trust and faith and optimism. 1. CORE DESIRE: To experience paradise GOAL: to be happy FEAR: Being punished for doing something wrong STRATEGY: Do things right. Innocence paradoxically is dominant both at the beginning of the journey and at its end. We need to take just 8 steps for completing archetypal branding with the following book. Happy to their cores, they look to spread that same happiness to their audiences. Innocent brands represent good, clean fun. You seek to infuse positive energy and encouragement to all that you encounter. The Innocent/Child Archetype is a Jungian archetype, first discovered by Psychiatrist Carl Jung.In more recent years, Psychologist, Alice Millar, retrieves the positive side of the child archetype from a negative parental complex in the drama of the “gifted child”.Provide a relatively simple answer to an unidentifiable problem. Thus Innocent remains optimistic. Aug 9, 2017 - Explore Rebecca Montalbano's board "The Innocent Archetype Branding", followed by 192 people on Pinterest. They keep the faith because they know that ‘coincidence’ is the farthest thing from ‘accident.’ In times when the world seems especially complicated, we can reconnect with the Innocent Archetype. The 12 Jungian archetypes. The Innocent lacks guile and corruption, and it seeks the promise of paradise. The Innocent Archetype is as pure as they come. Yet, they maintain a set of reservations that people can rely on. Also known as the traditionalist, purist, dreamer, mystic or romantic , The Innocent is an eternal optimist who sees the good in people & life, with the ultimate desire to experience paradise. The Innocent world is one of complete optimism some would say, where everything is straightforward and there are no hidden agendas or double meanings. They can spot the silver lining and see the natural beauty in any situation. As an archetype, the innocent is the most unique. They are pure at heart and in action, so are slow to judge and quick to forgive. Energy Level – Low. These character archetypes are pure in every way. Get ready to set the mood with some quintessential Innocent songs like Bob Marley’s “Three Little Birds” (Every Little Thing is Going to Be Alright) or Bobby McFerrin’s “Don’t Worry, Be Happy”. With an unbridled sense of wonder, the Innocent sees the world as honest and wholesome. Firm believers that less is more, the Innocent archetype offers simple, easy to use solutions. With Innocent archetype the brand provides various messages about perfection and the happy moments with the loved ones. Also known as the Child, the Utopian, Saint, Romantic, or Dreamer the Innocent Archetype represents the purity of soul and kindness of heart. The Innocent Archetype. There is not only a childlike wander brought forth by the Innocent. The Innocent archetype is known to be sweet, kind, and accepting in a relationship… It’s unlikely that you will encounter much difficulty with finding potential suitors. My favorite Innocent song. The Sage. Many characters in a helping profession begin as Innocents with exceptionally high ideals and aspirations. They believe that if they work hard enough and do things right they will be able to help others and make a contribution to the world. April 22, 2021 | Amy Zander | Marketing, Podcasts, The Innocent | Amy Zander | Marketing, Podcasts, The Innocent They have unbridled imagination, boundless curiosity, a love of play and a natural ability to live in the moment. The challenge it faces is the tendency to avoid or deny problems. Dove. Brand archetype, brand personality, archetype inspiration. Innocent. They search for happiness in any situation and see the good in everything and everyone. Child Archetype Examples. Summary: Characters representing the innocent archetype are often women or children. Spreading positivity, seeing things on the brighter side, their optimism shines and reflects everyone around them. The fear of the innocent archetype is doing something wrong, so it always tries to do everything right. May 12, 2016 - Characters for the innocent, naive, idealist, child archetype . The Innocent is also known as: The Angel, The Traditionalist, The Purist, or the Idealist. Their intellect and knowledge are their reason for living, their essence. The Innocent Archetype. They enjoy the simple things – stop to smell the roses and smile at strangers. The Innocent Brand Archetype. Though often surrounded by dark circumstances, the innocent archetype somehow has not become jaded by the corruption and evil of others. They always have a fact, a quote, or a logical argument on the tip of their tongue. Pure, simple, and optimistic, Innocent brands see goodness in the world. So they’re born artists, inventors and explorers, capable of inspiring wonder in even the most hardened cynic. In its original form, as described above, it typically shows up in myth as the “Paradise Lost” early in the tale. The Innocent always sees the glass half full. They seek to understand the world and their being by using their intelligence and analytical skills. The Innocent Child archetype is the aspect of your consciousness that can guide you back to the unconscious in search of innate wisdom. See more ideas about innocent, brand archetypes, archetypes. The Innocent Archetype “Every cloud has a silver lining” – The Innocent. There are a lot of prime examples in the media that represent the Innocent brand archetype. They are dreamers with natural curiosity and vivid imaginations. Jung believed this wisdom comes from the collective unconscious – a second source of consciousness which is separate from the personal unconscious (subconscious). The most famous example of the child archetype in literature is JM Barrie’s Peter Pan, a character and story which has now become symbolic of youthful innocence and escapism in its tale of a boy who never grows up. Simple pleasures an Disney princesses are the most accurate representation of the Innocent’s character. The innocent aspect of the child archetype is naive as well as playful. The innocent brand seeks harmony. This archetype is one of the lowest energy levels – … The Innocent. In the novel, a plain and innocent young women (the first-person narrator, whose name du Maurier never reveals) serves as paid companion to a crass American dowager visiting the Riviera. Ikea, an Innocent archetype brand, sees … The Innocent is sincere and generous and is often very well-liked by others. The Innocent is pure, virtuous and faultless, free from the responsibility of having done anything hurtful or wrong. The Innocent Archetype — Aveeno, Dove, Whole Foods. /The Innocent/ The Innocent archetype is gifted with an enthusiastic sense of wonder. An eternal optimist, you are viewed as being pure, wholesome and full of virtue. It is a place where life can be simple. This archetype can be a great brand personality for brands associated with health, cleanliness and natural products. Tom Hanks in Forrest Gump depicts the Innocent character very well.. Their goal is to always do good and make everyone happy. Innocent Archetype. This sub-archetype embodies a sense of renewal, inner peace, and nostalgia. Dove’s logo, packaging, and advertisements stand by the Innocent brand archetype. 1. By: Sreelakshmi Nair, Deepa Soman. So, let’s dig deeper into the top 3 examples. Pippin from Lord of the Rings is the embodiment of the innocent archetype. The sage is a free thinker. Every successful brand has implemented the strategy of 12 brand archetypes. The eternal optimist, this archetype’s glass is always half full. Free of corruption, the Innocent seeks harmony in the world. The Innocent archetype brand is simple, carefree, and happy. My Champion // Alter Bridge. The Innocent is an optimist who can only see the good in people and life. 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