Do you…? Canadians aged 55 and older were more likely to characterize their knowledge of how to protect their privacy rights as very good compared to Canadians between the ages of 25 and 54. Would that be you? Please rate the degree to which you agree or disagree with the following statements, using a scale of 1 to 7, where '1' means strongly disagree, and '7' means strongly agree. chart, Internet, news, privacy, Social-Media, Technology. In general, how concerned are you about the protection of your privacy? Canadians feel they lack control over how their personal information is being used and want government to be responsible for helping them to protect their personal information. Consistent with previous years, only about one in five Canadians have ever actively sought out information about their privacy rights. Total: 81% influenced by company reputation. These standards apply to custom online public opinion research surveys conducted for the Government of Canada by contracted third parties, including questions added to omnibus/syndicated surveys. C. Are you in a place where you can safely talk on the phone and answer my questions? Information considered most helpful included the following: The likelihood of having changed travel plans because of privacy concerns related to border crossings was higher among Canadians aged 55 and older, particularly compared to Canadians under 35. Demographically, the following Canadians were less likely to recall targeted online advertising: Quebeckers (43%), Canadians aged 55+ (48%), and those with a trades certificate (47%). The registration system's toll-free phone number is 1-888-602-6742 EXT. The company provides a menu of options you would choose from to determine how, if at all, the company could use your personal information. 7. More than seven in ten Canadians agreed that they feel they have less protection of their personal information in their daily lives than they did 10 years ago. In addition to your residential landline telephone, do you or someone else in your household also use one or more cell phone numbers? All results in the report are expressed as a percentage, unless otherwise noted. Only 27%, however, feel they have a good understanding of what the government does with the personal information it collects. Focusing on personal information collected at borders and airports, Canadians are more comfortable with their personal information being shared with the Canadian (74% are at least somewhat comfortable) or U.S. (69%) governments than with foreign governments or authorities (61%). Knowledge of privacy rights is generally unchanged since 2012, although it is significantly higher than it was when tracking began in 2001 when just 13% of Canadians rated their knowledge as good or very good. The proportion of Canadians who rated their level of concern highly (6 or 7) has increased ten percentage points to 52% since 2012. A demographical analysis indicates that Canadians living in Quebec and Canadians under 35 years of age were more likely to feel this way. Exactly half are very concerned about posting personal photos or videos online. Information identified as archived is provided for reference, research or recordkeeping purposes. When Canadians are segmented by their levels of knowledge and concern for their privacy rights, four clusters emerge. Ben Page, CEO of Ipsos MORI, said: Despite concerns about privacy the public clearly support Chinese style tracking to deal with Cv19. E. Do you work in any of the following areas? The results can be considered representative of the population of Canadians aged 16 and older. This public opinion research report presents the results of a telephone survey conducted by Phoenix SPI on behalf of the Office of the Privacy Commissioner of Canada. Please use a scale of 1 to 7, where '1' means not concerned at all, and '7' means extremely concerned. Would you choose to do business with a company specifically because it…: [RECORD YES/NO]. Alethea WoodsPresidentPhoenix Strategic Perspectives Inc. Nearly two-thirds of Canadians surveyed rated their knowledge of their privacy rights as good (50%) or very good (14%). Nine in ten Canadians expressed some level of concern about the protection of their privacy, with just over one-third (34%) saying they are extremely concerned about this. Three-quarters of Canadians who use a mobile device expressed concern about what might happen to the personal information stored on their device if it is lost or stolen, with nearly half (49%) saying they are extremely concerned. While approximately one in three rated their knowledge as good (27%) or very good (5%), nearly half characterized their knowledge as poor (32%) or very poor (16%). SURVEY REGISTRATION SYSTEM: IF RELEVANT, INFORM RESPONDENT ABOUT NATIONAL SURVEY REGISTRATION SYSTEM: The registration system has been created by the survey research industry to allow the public to verify that a survey is legitimate, get information about the survey industry or register a complaint. Feelings that they exercise at least some control over how their personal information is used by companies were more likely among Canadians in Quebec (particularly compared to those in British Columbia), Canadians under 35 (particularly compared to those 55 and older), and Canadians without post-secondary education. 26. Those who took some action were most likely to have removed the post themselves (24%), or to have asked the poster to remove the content (21%). Use a password lock on your smartphone or tablet. Please use a scale of 1 to 7, where '1' means not likely at all, and '7' means extremely likely. In earlier waves, the scale was a five-point verbal scale. / Préférez-vous continuer en anglais ou en français? Base: n=1,516; * Split sample, asked of half of respondents n=750 & 766; DK/NR=1-2%. The survey should take only 15 minutes to complete. Sharing personal information collected at borders and airports with [SPLIT SAMPLE: the United States government / foreign governments or authorities]. Nearly half (47%) of Canadians said they are very comfortable with this, and an additional 37% are somewhat comfortable with this type of surveillance. Similar proportions are very concerned about law enforcement and security agencies collecting their personal information for government surveillance purposes (44%) and companies or organizations using this information to determine their suitability for a job or promotion (43%). The likelihood of refusing to provide personal information remains unchanged since 2014. This was corrected with weighting. The Act is federal legislation focussed on Have you visited a website and been presented with ads you thought were tailored to your interests? 28. Six in ten Canadians have little expectation of privacy today, either online or in the real world, because there are so many things that can compromise it. When asked if they think that they have enough information to understand how new technologies might affect their personal privacy, more than half (56%) do not feel they have sufficient knowledge. Conversely, impressions that government should be responsible for this were more likely among Canadian in Quebec (particularly compared to those in the Prairies), and Canadians with a university degree. Canadians are less concerned about marketing companies using this information to analyze their likes and dislikes and governments using this information for other purposes, such as to verify claims for social benefits or payment of taxes. In contrast, eight in 10 (81%) said they would be at least somewhat comfortable with the Government of Canada sharing their personal information with another department of the Government of Canada with their consent. Government because it is independent and can represent your interests. [IF A RESPONDENT VOLUNTEERS THAT HE/SHE DOES NOT USE THE INTERNET OR HAVE A MOBILE DEVICE, RECORD THIS AND SKIP TO Q6.]. Privacy public opinion is conflicted in the current cybersecurity environment. What did you think of those targeted online ads? The OPC’s mandate to protect and promote privacy rights includes promoting awareness and understanding of privacy issues by the Canadian public. Canadians' knowledge about their privacy rights under Canada's privacy laws is fairly limited. Canadians offered mixed perceptions of the seriousness that the federal government and businesses apply to their responsibilities to protect personal information. Women were more likely than men to express concern over iris scans. In terms of actions taken to manage personal information, 77% of Canadians have refused to provide an organization with their personal information at one point in time. This is the highest level of agreement with this statement since tracking began in 2005. Government, National Security and Public Safety. Base: those aware of federal institutions; n=748. Participation is voluntary and your answers will remain anonymous. Demographically, the results indicate that Quebeckers were less likely to say they had seen, read, heard anything about surveillance or intelligence gathering and university-educated respondents were more apt to recall something. Just over half (57%) said they are not comfortable with warrantless information requests. Among Canadians that use the Internet, most expressed concern about how their online personal information could be used. Many survey results will reflect the public’s opinion of a combination of privacy, confidentiality, and security. Qualitative Public Opinion Research with Canadians on Consent Final Report. Canadians’ willingness to do business with a company would be affected by the introduction of financial penalties for the misuse of personal information and by a company’s privacy practices. Canadians are also concerned about how their online information may be used. This year, fewer Canadians said that a menu of options would probably or definitely increase their willingness to do business with a company that collects personal information (56% in 2018 versus 60% in 2016). Specifically, approximately eight in 10 said they are least somewhat concerned about providing saliva for genetic testing to determine their likelihood for developing future health conditions (83%), about allowing information about the number of steps they have take, calories burnt and their heart rate to be collected by a fitness tracker, analysed and used for commercial offers (81%), and about providing saliva for genetic testing for ancestry (80%). An additional 5% mentioned "an agency" but could not specify its name. The relationship between knowledge of and concern for one's privacy rights is less clear when looking at it from the perspective of educational attainment. with another department of the Government of Canada without your consent, with another department of the Government of Canada with your consent, with another department of the Government of Canada for some purpose that you’re not aware of, with your provincial / territorial government. When reporting sub-group variations, only differences that are significant at the 95% confidence level and indicative of a pattern are discussed in the report. Strong concern for security of personal data on mobile devices; majority of mobile device users take basic security precautions. Have you ever actively sought out information about your privacy rights, for example by contacting an organization, visiting a website, or reviewing a publication for guidance? T12. Office of the Privacy Commissioner of Canada, Figure 1: Level of Knowledge of Privacy Rights, Figure 2: Level of Concern over Personal Privacy, Figure 3: Knowledge and Concern for Privacy Rights, Figure 5: Knowledge and Concern by Education, Figure 6: Perceived Likelihood of Various Privacy Breaches, Figure 7: Concerns About Risks to Personal Privacy, Figure 8: Knowledge of How New Technologies Affect Privacy, Figure 9: Knowledge of How New Technologies Affect Privacy by Demographics, Figure 10: Protection of Personal Information Now vs. 10 Years Ago, Figure 11: Protection of Personal Information Now vs. 10 Years Ago-Tracking, Figure 13: Knowledge of How Organizations Use Personal Information, Figure 14: Misuse, Sharing or Loss of Personal information, Figure 15: Perceptions of Government's Commitment to Privacy Protection, Figure 16: Perceptions of Businesses' Commitment to Privacy Protection, Figure 17: Awareness of Federal Privacy Institutions, Figure 18: Awareness of Federal Privacy Institutions-Tracking, Figure 19: Unaided Awareness of Federal Privacy Institutions, Figure 20: Sought Information about Privacy Rights, Figure 21: Sources of Information on Privacy Rights, Figure 22: Concern about Posting Personal Information Online, Figure 23: % Very Concerned: Year-to-Year Comparison, Figure 24: Concern about How Online Personal Information Might be Used, Figure 26: Level of Concern Re: Personal Data on Mobile Devices, Figure 27: Security Precautions Taken on Mobile Device, Figure 28: Actions Taken to Protect Personal Information on Mobile Device, Figure 29: Negative Effects of Online Posting, Figure 30: Willingness to Share Personal Information, Figure 31: Personal Information Management, Figure 32: Factors Influencing Decision to do Business, Figure 33: Factors Influencing Decision by Demographics, Figure 34: Recall of Surveillance and Intelligence Gathering Activities, Figure 35: Understanding of Intelligence Gathering Activities in Canada, Figure 36: Attitudes Toward Government Collection/Use of Personal Information, Figure 37: Level of Comfort with Government Information Sharing/Collection, contact the Office of the Privacy Commissioner, Access to Information and privacy legislation. *Due to an issue with the translation of the question, only the responses of Canadians who completed the interview in English (n=736) are presented in the graphs. Measures aimed at increasing the willingness of Canadians to do business with companies that collect their personal information were less likely to resonate with Canadians aged 55 and older. A 13-minute random digit dialling (RDD) telephone survey was administered to 1,516 Canadian residents, 16 years of age or older between February 6th and 20th, 2019. Concerns about privacy may deter people from participating in genetic research. The vast majority are at least somewhat concerned about people using their online information to attempt to steal their identity (90%), about companies or organizations using this information to make decisions about them (88%), and about social media platforms gathering their personal information to create detailed profiles about them (87%). Canadians' knowledge of their privacy rights is generally unchanged since 2012, when 35% said they had a good understanding of their rights under the various laws protecting personal information. With regards to trading their personal information for discounts or incentives on a good or service, most Canadians (70%) said they have not done this. Respondents were asked to rate their level of comfort with the personal information that they give to a Government of Canada department being shared in the following ways: The majority of Canadians would not be comfortable with the Government of Canada sharing their personal information with foreign governments or authorities (75%), with another department of the Government of Canada without their consent (64%), or with another department of the Government of Canada for some purpose that they’re not aware of (60%). SECTION HEADINGS SHOULD NOT BE READ TO RESPONDENTS. Nearly half (48%) of Canadians feel confident that they know enough information about how new technologies might affect their personal privacy. This year more Canadians expressed strong concern compared to 2016 (51% versus 46%). The Marketing Research and Intelligence Association (MRIA) empirical method: Response Rate = R/(U+IS+R). Only 9% are not concerned about protecting personal privacy. Technology is constantly evolving, bringing with it new privacy threats. While a significant majority of all age groups are in favour of online privacy, support is strongest among Baby Boomers (95%) and Gen X’ers (92%), and slightly weaker among Millennials (88%). Under Canadian law, the company would face strict financial penalties, such as large fines, for misusing your personal information. This represents a slight decrease from the 52% recorded in 2016. Questions focused on privacy in relation to issues such as identity integrity, information technology, genetics, and public safety. At 10%, the proportion of Canadians who said they are clearly aware of such institutions remains unchanged since 2012, while a significantly greater proportion of Canadians (39%; up from 19% in 2012) are vaguely aware of institutions dealing with privacy. Approximately three-quarters (77%) of Canadians said they have refused to provide an organization with their personal information at one point in time. How comfortable are you with government department and agencies, which could include intelligence gathering organizations, doing the following…? Members of the high knowledge segments (high knowledge/low concern and high knowledge/high concern) did not differ from the Canadian population in terms of demographics, attitudes or behaviours. That concludes the survey. How about...? The link between the public opinion and public policy is fundamental to political representation. 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